Tesla Motors
2012
Art Direction, Automotive Design, Creative Direction
Model S pre-launch digital experience, pitch.
- Tesla Motors
Model S pre-launch digital experience - pitch - Tesla is a different kind of car company, but is it the right car for me? The upcoming launch of the 2012 Model S gave us an opportunity to help answer that question for consumers. The proposal wasn't about selling more cars, they can't make enough of them, yet...but about educating the public on driving an EV, compared to their current vehicle. So this was the platform we came up with, "Drive The Future, Are You Ready?".Creating an in-store experience was paramount. By using touch screens customers could create a driver profile to see if the vehicle could fit their driving habits and lifestyle. But nothing replaces real driving conditions, so we proposed a mobile app that would monitor a user's actual driving habits and could simulate what that would be like in the Model S.Role: Creative/Art Director, working alongside another CD and ECD.
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