Specialized
2012
Creative Direction, Information Architecture, Web Design
Specialized - site architecture and design, pitch.
- Specialized
Site architecture and redesign - pitch - The Specialized pitch was difficult. During the first round, the team pitched great ideas and got the brand visually, but the client felt we needed to show them a better architecture that would cover their online needs and various other properties. I was asked to help the team in creating that architecture. We ended simplifying a lot of things, brought the Pro Teams and Riders within the same experience as the bikes, as well as the community of riders.Specialized is at the forefront of technology when it comes to bike building, so we wanted to give them a site experience designed for a pc and with tablets in mind, making sure we had large hit areas for touch input. Throughout the experience, a large breadcrumb/menu system anchored at the bottom of the browser so a user can quickly change section. The simplicity of the system won us the account.Role: Creative Director, collaborating with larger original pitch team and CD.
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Integrated Website and Facebook campaign for P&G Future Friendly products.Creative Direction, Web Design2012 -
Website & second screen (tablet) experience, pitchCreative Direction, User Interface Design, Web Design2012 -
Model S pre-launch digital experience, pitch.Art Direction, Automotive Design, Creative Direction2012 -
Full e-commerce enabled iPad app.Creative Direction, User Interface Design, Web Design2012 -
iPad app proposal for Conrad HotelsCreative Direction, User Interface Design, Web Design2012 -
Bizwords - a mobile campaign app.Interaction Design, Product Design2012 -
A social news reader appArt Direction, Creative Direction, Product Design2012 -
AT&T Small Business, pitch.Creative Direction, User Interface Design, Web Design2012 -
Pitch for Hilton Hotels - global online presence redesign.Creative Direction, User Interface Design, Web Design2012 -
Chrysler 300 micrositeAutomotive Design, Creative Direction, Motion Graphics2012 -
2010 Chrysler.com homepage redesignCreative Direction, Digital Imaging, Web Design2012 -
Merrill Lynch - online communication tool proposalArt Direction, Creative Direction, Web Design2012 -
Bank Of America, America's Cheer - Supporting hometown hopefuls at the 2008 Beijing OlympicsArt Direction, Web Design, User Interface Design2012 -
Bank Of America - The Way Ahead. Microsite showcasing the post 2008 recession efforts by BofA.Creative Direction, Web Design2012 -
Related - Consolidating the brand's online presence.Creative Direction, Information Architecture, Web Design2012 -
Website design, online training and tracking platform.Art Direction, Creative Direction, Web Design2012
