WWE
2012
Creative Direction, User Interface Design, Web Design
Website & second screen (tablet) experience, pitch
- WWE
Reinvent the WWE online experience - pitch - This was a very fun pitch which we lost on numbers, not creative...It's hard to find more passionate fans than WWE fans, maybe the NASCAR fans. The first thing we thought about was to give them their own personal locker where they could save their favorite content. Knowing that the WWE had decades of video content archived, we proposed tagging that content so that it would be searchable by wrestlers, but also by story plots, even by moves. This would allow us to create timelines for each wrestlers so that a new fan could learn about an individual and get up to speed on the various feuds going on. Last, we wanted to engage the viewers at home knowing that most had a second screen in hands while watching Raw or Smackdown. An app would engage them with pre-show content available in app only, and include live polling and additional camera angles available during the live show. All the social chatter would also be aggregated within the app during the shows. Last, we thought of a "Chat Roulette" like experience, where iPad owners can turn their camera on and get a chance to be broadcasted back on the stadium jumbotron...after all, a huge part of wrestling is watching the fans and their signs, why should the people at home be left out?Role: Creative Director, in partnership with an ECD, CD and ACD.
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Website design, online training and tracking platform.Art Direction, Creative Direction, Web Design2012
