BroadFeed
2012
Art Direction, Creative Direction, Product Design
A social news reader app
- BroadFeed
A social news reader - iPad app - BroadFeed is a social news reading app that parses the links shared on Twitter. Not only can a user view the content behind the links shared in their feed, a full Twitter lists directory is also available from within the app for additional content discovery. The content is viewed through various lenses including an editorial, photo and zeitgeist views. Last but not least, the content is curated within various timeframe (selected by the user) by a server side application which constantly monitors the feeds and weighs the content being shared.
The Product Development Group created this app internally at Organic. With the launch of the iPad in 2010, we felt we needed experience designing on this new platform asap. The app launched in early 2011, received great reviews from its users, and was featured in the "Top 10 New and Noteworthy" in the Apple app store.
Role: Creative & Art Direction, Product Lead.
Award: 2011 User Experience AwardsBroadFeed, A Social Newspaper For Tablets - Honorable Mention 
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